Big W has released a Barbie-inspired makeup collection

Judy W. Faulk

A budget BARBIE makeup collection launches in Big W – and women are racing in store get their hands on the sheet masks, eyeliner and eyeshadows

  • Makeup enthusiasts are obsessed with BYS Cosmetics’ collaboration with Barbie
  • The 18-piece range has only just launched nationwide in Big W stores
  • Included in the collection is a $16.95 ‘Glow Mist’ and a $7.95 brow pencil
  • There are also metallic eyeshadows, a holographic makeup bag and face wipes
  • Some are stockpiling products for their young daughters’ Christmas stockings

Australian women are obsessed with a new Barbie-inspired makeup and skincare collection released in Big W stores, with many stockpiling products for themselves and their daughters. 

The 18-piece range is part of a collaboration between Barbie and BYS Cosmetics, who are known for their brightly coloured palettes and lipsticks at an affordable price point.

Keen shopper Addicted To Bargains noticed the new products in early October, sharing a photo of the $4.95 face wipes with coconut water, $8.95 lip gloss and $7.95 novelty face mask to her public Facebook page.

Australian women are obsessed with a new Barbie-inspired makeup and skincare collection released in Big W stores (BYS Cosmetics used)

The 18-piece range is part of a collaboration between Barbie and BYS Cosmetics, who are known for their brightly coloured palettes and lipsticks at an affordable price point

The 18-piece range is part of a collaboration between Barbie and BYS Cosmetics, who are known for their brightly coloured palettes and lipsticks at an affordable price point

All of the products are listed for less than $17, making them accessible for most buyers, with many saying they can’t wait to get their hands on the new releases.   

And while the glitter-encrusted products are aimed at teenagers and youths, that hasn’t stopped adults getting in on the fun. 

‘Omg I was in Big W this afternoon and didn’t see it… guess I’m going back in the morning,’ one lady said.

‘I’m so far from being a makeup person but my inner five-year-old is screaming at me saying we need this,’ said another.

And while the glitter-encrusted products are aimed at teenagers and youths, that hasn't stopped the adults getting in on the fun (BYS Cosmetics used)

And while the glitter-encrusted products are aimed at teenagers and youths, that hasn’t stopped the adults getting in on the fun (BYS Cosmetics used)

Five-piece face palette sets $8.95

High shine lipgloss in the shade hustle pink $8.95

Some recognised that younger girls interested in makeup would love to try the brand as a ‘gateway’ into the world of lipstick, concealer and foundation (palettes left $8.95 and lipgloss right $8.95)

One woman said she trialled the novelty face mask with her niece, saying the green tea-infused formulation created a cooling effect

One woman said she trialled the novelty face mask with her niece, saying the green tea-infused formulation created a cooling effect

A third added: ‘How cool is this?! I wish I was a kid again’. 

Some recognised that younger girls interested in makeup would love to try the brand as a ‘gateway’ into the world of lipstick, concealer and foundation. 

‘My girls would love this on their little makeup tables,’ one woman said.

‘For the mini makeup addicts around us,’ said another.  

Holographic makeup purse $14.95

Hydrating makeup wipes $4.95

‘My girls would love this on their little makeup tables,’ one woman said (holographic makeup purse $14.95 and hydrating makeup wipes $4.95)

Customers have their eye on the $14.95 holographic cosmetics bag, $9.95 mascara and $14.95 Barbie 'On The Go' eyeshadow palette (BYS Cosmetics used)

Customers have their eye on the $14.95 holographic cosmetics bag, $9.95 mascara and $14.95 Barbie ‘On The Go’ eyeshadow palette (BYS Cosmetics used)

One woman said she trialled the novelty face mask with her niece, saying the green tea-infused formulation created a cooling effect.

But they both had a ‘good laugh at it’ because the mask actually makes the wearer look like the famous doll, albeit a warped version. 

Customers have their eye on the $14.95 holographic cosmetics bag, $9.95 mascara and $14.95 Barbie ‘On The Go’ eyeshadow palette.

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